Brand Identity
Art direction and brand identity for emerging UK streetwear brand. Assets such as logos and tech packs to creative direction on photoshoots and visuals. Created from scratch through rigorous sketching, brain-storming and market research.
Vandalique is a streetwear brand built around the tension between destruction and refinement. I developed the visual identity, apparel and art direction to create a system that feels raw, considered and distinctly it’s own.the
project
TaskEstablish a strong brand identity to breakthrough a saturated market. All images and assets to be optimised to Instagram and web - the main platforms of use by the client.
My RoleLead Brand & Graphic Designer / Creative Director
Identity system, logo design, apparel graphic design, production tech packs, shoot concept, art direction, and campaign photography/editing.
ResultsShipped an end-to-end identity across physical apparel and digital channels.
Factory-ready specs reduced garment sampling to a single revision round.
Strong social engagement designed to intrigue - helped to convert views to paying customers.
Logo Design
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Logo Design |
Right: The “Script” logo — calligraphy-tattoo inspired, designed to work as a tattoo or on clothing. It’s intentionally different so each logo can serve separate uses. Sketches were made in Procreate and the final mark was vectorized in Illustrator.
Two interchangeable logos were created for different products. Left: the “Snag” logo — two intertwined pins that hint at a V and reflect the brand’s industrial, disruptive feel. A posterized version was chosen for versatility and clearer shapes. A bold font contrasts the logo’s thin icon; I adjusted kerning and spacing in Illustrator to strengthen the text. Contrast and juxtaposition are key to the brand’s visual story.
