hypothesis
Task
Develop a complete packaging system translating the brand into a distinctive and production-ready supplement product while working within the physical, regulatory and labelling requirements.
My Role
Led the project concept to final artwork, covering packaging design, dimensions, visual direction, regulatory research and production.
Results
Delivered a production-ready packaging system that balanced regulatory requirements with a commercial focused yet visually appealing product.
WELLBEING SUPPLEMENT Label Design - 2026
It was important to ensure the label looked good as an actual product. My client did not want to stray away from conventional products in the wider market so it was important that I adhered to a strong brand identity whilst also not straying too far from the industry standard.
A campaign poster translating the packaging identity into a bold, people focused visual. The hand-held product creates a sense of interaction, while the oversized typography and bold colour choice reinforce the playful yet performance driven character of the brand.